Web

Content Gets Amplified

Content Strategy – Amp Platform

Featured: Content creators know that the media surrounding a premiere can bring in new audiences, re-engage current or lost viewers, and spark lasting relationships between the show and its fans.  Below is a 7 day content strategy designed to reach viewers across the right device, with the right engagement, and at the right time. The Walking Dead was used as an example to demonstrate the power of the platform and the team behind it, with unique and original content creations to supplement.

Content Amplification

 

 

CND’s Fashion Influence

Creative Nail Design

Problem: Engage CND’s fans with relevant, up to date and exciting posts

Insight: Fans love unique nail artistry and interacting with nail professionals

Solution: Promote CND’s products and website through fun and exciting nail designs, nail pro quotes and live posts during CND sponsored events

 

Fashion Week Look Book:

Screen Shot 2016-11-02 at 12.43.37 PM

Social Post Examples:

Ring in the New Year with CND design ideas

Facebook:

Screen Shot 2014-12-31 at 5.13.25 PM

Twitter:

Screen Shot 2014-12-31 at 5.10.59 PM

Instagram:

Screen Shot 2014-12-31 at 5.14.42 PM

 

Overheard at CND Offices Pro Quotes

Facebook:

social_fb_overheard_1

Twitter:

social_twitter_overheard_1

 

Contessa Awards Showcase

Facebook:

social_fb_contessa_1

 

I Heart CND Live Posts

Facebook:

IHeartCND_P1_FB

IHeartCND_P2_FB

IHeartCND_P3_FB

IHeartCND_P4_FB

Twitter:

IHeartCND_P1_Twitter

IHeartCND_P2_Twitter

IHeartCND_P3_Twitter

IHeartCND_P4_Twitter

Instagram:

IHeartCND_P1_Instagram

IHeartCND_P2_Instagram

IHeartCND_P3_Instagram

IHeartCND_P4_Instagram

Representation, Marketing and Strategy Evolved

Challenge: Update Stealth’s web presence

Insight: Straight to the point, inspiring content wins over Stealth’s target audience

Solution: Redesign Stealth’s website to feature benefits of the many services offered by the multi-industry giant with exciting and inspirational content communicated through a conversational and simple tone

Design and Art Direction by David Orellana

Design and Art Direction by David Orellana

 

Design and Art Direction by David Orellana

Design and Art Direction by David Orellana

 

Design and Art Direction by David Orellana

Design and Art Direction by David Orellana

 

marketing page

Design and Art Direction by David Orellana

Design and Art Direction by David Orellana

Design and Art Direction by David Orellana

 

View all the pages here:

Stealth_Website

Get the interactive experience here

Repair Services Get an Update

Challenge:

Develop a brand and website for NYC’s appliance repair client.

Insight:

Appliance repair and installation services are highly saturated in today’s market. Word of mouth recommendations, reliable and quick service, and a friendly yet competent brand personality will set you apart.

Solution:

SEO optimized, mobile responsive website for the new brand: Repair My Appliance NYC was born in addition to the integration of a fully developed social presence. Helpful maintenance tips paired with the tagline “Your Convenience is Our Main Goal” supported the sincerity of the brand.

Repair My Appliance NYC

Repair My Appliance NYC Website Design by Heidy Gomez

Check out the full site here:

Repair My Appliance NYC

 

Mobile Ads Suck

Challenge:

Update the look and feel of MobAve’s website.

Insight:

Mobile advertising sucks, and MobAve’s services aim to change that. Their unique approach to mobile differentiates them from the competition as they transform campaigns on a mobile landscape.

Solution:

Communicate the industry need of catering to mobile whilst reaching audiences where they are today through a mobile-first mentality. Amping up the tone while restructuring & rebranding the website to a more dynamic, responsive design.

 

ROUND 1:

Clean up the look of the site while subtly updating the messaging, with a more transparent design.

Desktop Design by Heidy Gomez

Desktop Design by Heidy Gomez

 

 

Mobile Design By Heidy Gomez

Mobile Design by Heidy Gomez

 

ROUND 2:

Drastic update to tone and visuals – creating a truly “mobile,” in your face experience.

 

Design and Art Direction by Courtney Beaumont

Design and Art Direction by Courtney Beaumont

 

Design and Art Direction by Courtney Beaumont

Design and Art Direction by Courtney Beaumont

 

MobAve_03 (2)

Design and Art Direction by Courtney Beaumont

 

See the full proposal here: Mobave_proposal

B2B Efficiency

Challenge:

Bring KUBRA up to date with SEO content and refreshed looked and feel.

Insight:

Businesses crave efficiency, KUBRA gives them just that.

Solution:

Clear communications on KUBRA’s industry-specific services with icon-quipped imagery.

 

Design & Art Direction by Courtney Beaumont

Design & Art Direction by Courtney Beaumont

 

Design & Art Direction by Courtney Beaumont

Design & Art Direction by Courtney Beaumont

 

Design & Art Direction by Courtney Beaumont

Design & Art Direction by Courtney Beaumont