Better Business Bureau’s Online Targeting
Problem: Bring more traffic to BBB’s microsite focused on helping recent NYC college grads handle their finances.
Insight: Millenials respond well to witty, quick and visual messages.
Solution: Create 2 sets of a series of flash banner ads aimed at the top three financial woes faced by recent grads in New York. Set one to focus on the straight forward language this group will appreciate while set two will incorporate visual stimuli in the form of icons and emojis to better resonate with the audience.
Facing Student Loans
Dealing with Debt Collection
Getting the Job