Raising Financial Awareness in NYC

Better Business Bureau’s Online Targeting

Problem: Bring more traffic to BBB’s microsite focused on helping recent NYC college grads handle their finances.

Insight: Millenials respond well to witty, quick and visual messages.

Solution: Create 2 sets of a series of flash banner ads aimed at the top three financial woes faced by recent grads in New York. Set one to focus on the straight forward language this group will appreciate while set two will incorporate visual stimuli in the form of icons and emojis to better resonate with the audience.

 

Facing Student Loans

BBB Student Loan Display Banner - Set One

BBB Student Loan Display Banner – Set One

 

BBB Student Loan Display Banner - Set Two

BBB Student Loan Display Banner – Set Two

 

Dealing with Debt Collection

BBB Debt Collection Display Banner - Set One

BBB Debt Collection Display Banner – Set One

 

BBB Debt Collection Display Banner - Set Two

BBB Debt Collection Display Banner – Set Two

 

Getting the Job

BBB Getting Hired Display Banner - Set One

BBB Getting Hired Display Banner – Set One

 

BBB Getting Hired Display Banner - Set Two

BBB Getting Hired Display Banner – Set Two

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