Problem: The premium cable network created the right offering, at the right time, but no one knew.
Insight: Cable subscribers were only one part of HBO’s audience. Recognizing the distinction in viewers, HBO was quick to ensure their content was made available on demand.
Solution: A La Carte TV hadn’t even been realized yet, but most viewers weren’t willing to commit to a cable contract just to access a few of their favorite shows. HBO knew the shift in media consumption was underway before it even reached the radars of most other content providers. The premium network needed to be subtle in its release of the on demand platform but clear to audiences that HBO Go has exactly what they’re looking.