H&R Block 2014
Problem: The tax prep company had the solutions in place for tax payers but faced issues in generating new leads.
Insight: Reminders work best, especially when delivered on everyone’s favorite screen: the mobile device.
Solution: Just as more and more people were reaching for their phones for everything from entertainment and social media to vacation booking and work responses, we set out to alert them to that dreadful mid-year event: Tax Season. Tones of subtle urgency informed tax payers of just how seamlessly their tax prep can be, taking the dread out of the equation.